Blogging
Word of mouth, social proof and referrals
Social proof has always been around. It is the result of a deeply rooted psychological bias which implies trust in other people.
Social proof has always been around. It is the result of a deeply rooted psychological bias which implies trust in other people.
My German grandmother recently passed. (My Italian grandmother passed over 30 years ago.) She was 103, nearly 104 to be precise, and had suffered from increasing dementia for a few years. We were all sad, yet we all agreed it was the end of a long and fulfilled life.
You’ve probably noticed that sometimes wherever you look there are travel ads. That is not by chance – January and February, right after the Christmas break when families and friends get together, is the peak time for the travel industry – a great time to pocket a bargain.
I’ve been asking how much I should save every month for a long time and I must admit that when I was younger my answer was simply ‘whatever is left over at the end of the month’.
Why does a person eat a chocolate bar when they are not really hungry? Why does someone spend £5 on a gadget they will never look at or use again? A chocolate bar or £5 are small things, but on a longer period of time they do add up. How can we improve our micro-behaviour?
As my daughter just turned one, I’ve been reflecting on her first year and wondering what the future will bring for her and how we as parents can help and support her.