Blogging
Word of mouth, social proof and referrals
Social proof has always been around. It is the result of a deeply rooted psychological bias which implies trust in other people.
Blogging
How to start a blog
In 2011 when I started my first blog (in Italian, on how to write a good CV in English) I did so because I felt I had something to say, something valuable to share that someone else may find useful. It is also the same reason I started this blog your are reading. This is one of the most common reason people start a blog.